Personalized Remarketing in Facebook personalized-remarketing-in-facebook
Personalized Remarketing lets you re-engage with your users using RTP Data and the power of Facebook Remarketing.
- Complete the Retargeting with Web Personalization Data setup
- Review the and Remarketing.
Creating an Audience in Facebook creating-an-audience-in-facebook
-
In Facebook, go to your in Ads Manager.
-
Click Tools and select Audiences.
-
Click Create a Custom Audience.
-
Select Website Traffic.
-
In the Website traffic list, select Custom Combination.
-
In the Include list, select Event.
-
In the Event list, select RTP Remarketing and select a parameter.
-
For this example, select Industry to contain Education. Enter Education, and edit In the Last to be 180 days. Enter Audience Name: Education Industry. Click Create Audience.
-
You have now created a new custom audience using RTP data in Facebook.
RTP Data Points in Facebook rtp-data-points-in-facebook
Target your Audience with an Ad target-your-audience-with-an-ad
For additional details, see .
-
Go to Ads Manager, Click Create Ad.
-
Select Send people to your website as the objective of your campaign.
-
Enter your website URL.
-
Create your ad set. Select a custom audience from the list of Audiences you created, for example, Education Industry.
-
Select all other ad set options, set your budget and define your ad creatives.
-
You are now all set up with a personalized remarketing campaign in Facebook.