Personalized Remarketing in Google personalized-remarketing-in-google
Personalized Remarketing lets you re-engage with your users using RTP data and the power of Google Analytics with the reach of the Google Display Network.
- Complete the Retargeting with Web Personalization Data configuration
- Review documentation.
Creating a Remarketing Audience in Google creating-a-remarketing-audience-in-google
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Log in to your Google Analytics. Click Admin, Account, Property. Click on Audience Definitions and Audiences.
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Click +New Audience.
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Link Configuration: Link to your Google Adwords account. Define Audience: Click Create New.
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In the Audience Builder, Click on Sequences and Find the RTP Data under Custom Dimensions, Custom Variables, Events.
- Custom Variables: Organization, Industry
- Event Category: Segment, Insightera-CTA, RTP-Remarketing
- Event Label: Segment Name, Campaign Name, Segmented Audience Name
- Custom Dimensions: Organization, Industry, Category (Fortune 500,1000, Global 2000), Group (Enterprise, SMB), ABM List (Named Account List)
- Event Category: RTP-Segment, RTP-Campaign RTP-Remarketing
- Event Label: Segment Name, Campaign Name, Segmented Audience Name
Example of Remarketing Audience from RTP Segmented Audience Data
- Click Sequences.
- Select Event Label.
- Enter Name of Segmented Audience (as it appears in RTP).
- Click Apply.
Example of Audience from RTP Industry Data
- Click Sequences.
- Select RTP-Industry.
- Enter Name of Industry (eg. Financial Services, Education…).
- Click Apply.
- Enter an Audience Name. Click Save.
Create a Remarketing Ad Campaign in Google Adwords create-a-remarketing-ad-campaign-in-google-adwords
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Login to Google Adwords. Click on Campaigns, select Display Network only.
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Enter Campaign Name, Select Type Remarketing.
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Enter Ad Group Name, enter Enhanced CPC, Select Remarketing List.
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Click Save and continue.
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Add your Image or Text Ad and start your remarketing campaign.
