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ÃÛ¶¹ÊÓƵ Mix Modeler guide

This technical documentation guide provides self help assistance for ÃÛ¶¹ÊÓƵ Mix Modeler. Mix Modeler is an ÃÛ¶¹ÊÓƵ Experience Cloud application that measures campaigns and optimizes planning holistically across all channels: paid, earned, and owned. Mix Modeler is built on top of ÃÛ¶¹ÊÓƵ Experience Platform and powered by ÃÛ¶¹ÊÓƵ Sensei.

Start with the basics

Quick start
Get an overview of and insight into the workflow of Mix Modeler.

Ingest data
Learn how to ingest event and aggregate or summary data into Mix Modeler.

Harmonize data
Learn how to assimilate aggregate and event data into a consistent data view..

Model & Plan
Train and score your models and use the insights for your marketing plans.

Explore the documentation

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Ingest data
Overview - Schemas - Datasets
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Harmonize data
Overview - Fields - Dataset rules - Marketing touchpoints - Conversions - Usage report
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Models
Overview - Create a model - Model insights - Scoring data
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Plans
Plans - Create a plan - Compare plans - Edit a plan
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Overview
Schemas - Harmonized data - Plans
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Tutorials
Overview - Use cases - User workflow - User interface tour
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