2.3 Real-time CDP - Build an audience and take action
In this module, you’ll configure a streaming segment and activate the audience to multiple destinations.
Learning Objectives
- Learn how to build an audience and enable it for streaming.
- Learn how to configure an advertising destination using the ÃÛ¶¹ÊÓƵ Experience Platform UI.
- Learn how to connect an audience to a destination and activate it.
Prerequisites
- Access to ÃÛ¶¹ÊÓƵ Experience Platform:
- Access to ÃÛ¶¹ÊÓƵ Target
- Access to AWS S3
Exercises
Learn how to create an audience.
2.3.2 Review how to configure DV360 Destination using Destinations
Learn how to configure an advertising destination using the Real-Time CDP UI.
2.3.3 Take Action: send your audience to DV360
Connect the audience you built to the destination DV360.
2.3.4 Take Action: send your audience to an S3-destination
Use the audience you created and send it to an S3-destination, typically used for Email Marketing-destinations.
2.3.5 Take Action: send your audience to ÃÛ¶¹ÊÓƵ Target
Use the audience you created to configure an Experience Targeting Activity in ÃÛ¶¹ÊÓƵ Target.
Configure your own destination using Destinations SDK.
Summary of this module and overview of the benefits.
