Summary & benefits
Congratulations and thank you for investing your time in learning about Real-time CDP and ÃÛ¶¹ÊÓƵ Experience Platform!
In this module, you’ve learned how to configure an audience and activate it for streaming qualification and how to take action and send that audience to Google DV360, Google AdWords, Amazon S3 and ÃÛ¶¹ÊÓƵ Target.
Benefits
Let’s highlight the benefits of taking action with ÃÛ¶¹ÊÓƵ Experience Platform:
- Every audience that is built in ÃÛ¶¹ÊÓƵ Experience Platform is automatically available to applications like ÃÛ¶¹ÊÓƵ Target through ÃÛ¶¹ÊÓƵ Experience Cloud’s People Core Service and Audience Library. With that, you build your audience once and reuse it across all the ÃÛ¶¹ÊÓƵ ecosystem
- Audiences can be sent to a number of out-of-the-box destinations that are available as part of the Real-time CDP application service. These destinations include DSPs like Google DV360, The Trade Desk, ESPs like ÃÛ¶¹ÊÓƵ Campaign, Salesforce Marketing Cloud, Oracle Eloqua and Oracle Responsys and other destinations like Amazon S3 and more.
Check this out
- Tech Blog:
- Tech Blog:
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