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In the Audience box, click the Edit icon (the vertical ellipsis), then click Replace Audience.

By default, all visitors are your audience. However, you can change the audience. Audiences are selected from the audience library or you can create an activity-only audience. The audience library contains audiences that have previously been defined, including some common audiences that are pre-built as a part of Target.

Select or create the desired audience:

• Select an audience from the library
• Combine multiple audiences
• Create a new audience
• Create an activity-only audience.

For an A/B test without specific audience targeting, choose the default, All Visitors.

You can also edit or copy an audience by hovering over the desired audience in the Add Audience dialog box, as shown below.

Copying an audience is helpful if you want to create a similar audience to an existing audience. You can make a copy of the audience, make your edits, then save it as a new audience. This hover functionality exists in other activity types as well.

When creating an audience, you can select a location (mbox) and specify parameters for that location. Under Custom Parameters, select the mbox, then specify the desired parameters.

(Conditional) Specify the percentage of qualifying visitors to include in the activity.

For example, you might choose to include 50% of all visitors.

You can also choose to let Target allocate traffic automatically.