۶Ƶ

DocumentationExperience PlatformDestinations Guide

۶Ƶ Campaign Managed Cloud Services connection adobe-campaign-managed-services

Last update: Tue Jul 02 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Admin
  • User
IMPORTANT
This integration works with ۶Ƶ Campaign version 8.4 or higher.

Overview overview

۶Ƶ Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Get Started with Campaign

Use Campaign to:

  • Drive personalization and engagement through a single accessible view of the customer,
  • Integrate email, mobile, online and offline channels into the customer journey,
  • Automate the delivery of meaningful and timely messages and offers.

Guardrails guardrails

Keep in mind the following guardrails when using the ۶Ƶ Campaign Managed Cloud Services connection:

  • You can activate a maximum of 25 audiences to this destination.

    You can change this limit by updating the value of the NmsCdp_Aep_Audience_List_Limit option in the Administration > Platform > Options folder of Campaign explorer.

  • For each audience, you can add up to 20 fields to map to ۶Ƶ Campaign.

    You can change this limit by updating the value of the NmsCdp_Aep_Destinations_Max_Columns option in the Administration > Platform > Options folder of Campaign explorer.

  • Data retention on Azure Blob storage Data Landing Zone (DLZ) : 7 day.

  • The activation frequency is 3 hours minimum.

  • The maximum file name length supported by this connection is 255 characters. When you configure the exported file name, make sure the file name does not exceed 255 characters. Exceeding the maximum file name length results in activation errors.

Use cases use-cases

To help you better understand how and when you should use the ۶Ƶ Campaign Manage Service destination, here is a sample use case that ۶Ƶ Experience Platform customers can solve by using this destination.

  • ۶Ƶ Experience Platform creates a customer profile that incorporates information like the identity graph, behavioral data from analytics, merges offline and online data etc. With this integration, you can augment the segmentation capabilities that are already existing within ۶Ƶ Campaign with those ۶Ƶ Experience Platform powered audiences, and you can hence activate that data in Campaign.

    For example, a sports attire company wants to leverage the ۶Ƶ Experience Platform powered audiences and activate them using ۶Ƶ Campaign to reach out to their customer base across the different channels supported by ۶Ƶ Campaign. Once the messages are sent, they want to enhance the customer profile in ۶Ƶ Experience platform with experience data from ۶Ƶ Campaign such as sends, open and clicks.

    The result is cross channel campaigns that are more consistent across the ۶Ƶ Experience cloud ecosystem and a rich customer profile that is quickly adapting and learning.

  • In addition to audience activation in Campaign, you can leverage the ۶Ƶ Campaign Managed Services destination to bring in additional profile attributes which are tied to a profile on ۶Ƶ Experience Platform and have a sync process in place so that they are updated in the ۶Ƶ Campaign database.

    For example, let’s say you are capturing opt-in and opt-out values in ۶Ƶ Experience Platform. With this connection, you can bring over these values into ۶Ƶ Campaign and have a sync process in place so that they are updated on a regular basis.

    note note
    NOTE
    Profile attributes sync is available for profiles that are already present in the ۶Ƶ Campaign database.

Learn more on ۶Ƶ Campaign integration with ۶Ƶ Experience Platform

Supported identities supported-identities

۶Ƶ Campaign Managed Cloud Services supports the activation of identities described in the table below. Learn more about identities.

Target Identity
Description
Considerations
external_id
Custom user IDs
Select this target identity when your source identity is a custom namespace. We recommend using this identity and mapping it to the ID in your Campaign instance that represents customer (loyalty_ID, account_ID, customer_ID…)
ECID
Experience Cloud ID
A namespace that represents ECID. This namespace can also be referred to by the following aliases: “۶Ƶ Marketing Cloud ID”, “۶Ƶ Experience Cloud ID”, “۶Ƶ Experience Platform ID”. See the following document on ECID for more information.
email_lc_sha256
Email addresses hashed with the SHA256 algorithm
Both plain text and SHA256 hashed email addresses are supported by ۶Ƶ Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation.
phone_sha256
Phone numbers hashed with the SHA256 algorithm
Both plain text and SHA256 hashed phone numbers are supported by ۶Ƶ Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation.
GAID
Google Advertising ID
Select the GAID target identity when your source identity is a GAID namespace.
IDFA
Apple ID for Advertisers
Select the IDFA target identity when your source identity is an IDFA namespace.

Export type and frequency export-type-frequency

Refer to the table below for information about the destination export type and frequency.

Item
Type
Notes
Export type
Profile-based
You are exporting all members of an audience, together with the desired schema fields (for example: email address, phone number, last name), as chosen in the select profile attributes screen of the destination activation workflow.
Export frequency
Batch
Batch destinations export files to downstream platforms in increments of three, six, eight, twelve, or twenty-four hours. Read more about batch file-based destinations.

Connect to the destination connect

IMPORTANT
To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the configure destination workflow, fill in the fields listed in the two sections below.

Fill in destination details destination-details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

  • Name: A name by which you will recognize this destination in the future.

  • Description: A description that will help you identify this destination in the future.

  • Select instance: Your Campaign marketing instance.

  • Target mapping: Select the target mapping that you are using in ۶Ƶ Campaign to send deliveries. Learn more.

  • Select sync type:

    • Audience sync: Use this option to send ۶Ƶ Experience Platform audiences over to ۶Ƶ Campaign.
    • Profile sync (Update only): Use this option to bring ۶Ƶ Experience Platform profile attributes into ۶Ƶ Campaign and have a sync process in place so that they can be updated on a regular basis.

Enable alerts enable-alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, refer to the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Governance policy & enforcement actions governance

Select the marketing actions applicable to the data that you want to export to the destination. For ۶Ƶ Campaign, we recommend you select the Email Targeting marketing action.

For more information about marketing actions, see the data usage policies overview page.

Activate audiences to this destination activate

IMPORTANT

Read Activate audience data to batch profile export destinations for instructions on activating audience data to this destination.

Map attributes and identities map

Select XDM fields to export with the profiles and map them to the corresponding ۶Ƶ Campaign fields.Learn more on identity and attributes selection for email marketing destinations

  1. Select source fields:

    • Select an identifier (For example: the email field) as source identity that uniquely identifies a profile in ۶Ƶ Experience Platform and ۶Ƶ Campaign.

    • Select all other XDM source profile attributes that need to be exported to ۶Ƶ Campaign.

    note note
    NOTE
    The “segmentMembershipStatus” field is a required mapping to reflect segmentMembership status. This field is added by default and cannot be modified or removed.

  2. Map each field with its target field in ۶Ƶ Campaign. Available target fields are determined by the target mapping selected when creating the destination.

  3. Identify mandatory attributes and deduplication keys. Note that values in attributes marked as “Mandatory” or “Deduplication key” cannot be null.

    • Mandatory attributes ensure that all profile records contain the selected attribute(s). For example: all exported profiles contain an email address. Recommendation is to set to mandatory both the identity field and the field used as deduplication key.

    • A deduplication key is a primary key which determines the identity by which users want their profiles to be deduplicated.

      note important
      IMPORTANT
      Make sure that the deduplication key attribute’s name matches a column name of the selected target mapping.

  4. Once mapping has been performed, you can review and complete the destination configuration to start sending data to Campaign.
    Learn how to review and complete destination configuration.

Exported data / Validate data export exported-data

Once a destination has been activated, you can access the corresponding job and exported data in Campaign.

Monitor data export jobs jobs

Navigate to the Administration > Audit > Audience load jobs menu to monitor all export jobs activated from ۶Ƶ Experience Platform.

Access exported data data

For Audience sync, you can check the exported audience by navigating to the Profile and target > List > AEP audiences menu.

For Profile sync (Update only), data is automatically updated into the Campaign database for each profile targeted by the audience activated in the destination.

Data usage and governance data-usage-governance

All ۶Ƶ Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how ۶Ƶ Experience Platform enforces data governance, read the Data Governance overview.

recommendation-more-help
7f4d1967-bf93-4dba-9789-bb6b505339d6