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DocumentationExperience PlatformPlatform Release Notes

ÃÛ¶¹ÊÓƵ Experience Platform release notes

Last update: Thu Nov 07 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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Release date: October 29, 2024

Updates to existing features and documentation in ÃÛ¶¹ÊÓƵ Experience Platform:

Dashboards dashboards

Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.

New or updated features

Feature
Description
Data Distiller Templates
Explore multiple templates to gain structured insights into audience data. Use dashboards like Advanced Audience Overlaps, Audience Comparison, Audience Trends, and Audience Identity Overlaps to make data-driven decisions, optimize segmentation, and enhance engagement strategies. See the Data Distiller Templates guide for more details.
Advanced Audience Overlaps
Quickly analyze audience intersections for specific audiences or view all overlaps to uncover valuable insights across your entire audience set. Use these insights to refine segmentation, reduce redundant messaging, and create more targeted campaigns for improved marketing efficiency. See the Advanced Audience Overlaps guide for more details.
Audience Comparison enhancements
View a side-by-side comparison of key metrics between different audience groups using the Audience Comparison dashboard. With this dashboard you can select specific time frames and KPIs, such as audience size and identity composition, to make more informed decisions about audience segmentation and targeting strategies. Read the Audience Comparison guide for more information.
Audience Trends Visualization
Analyze audience metrics over time with the Audience Trends dashboard. Visualize trends for audience size, number of identities, and number of single identity profiles to help you monitor audience evolution, measure growth, and refine your engagement strategies. See the Audience Trends guide for more details.
Identity Overlaps Analysis
Analyze identity overlaps in selected audiences with the Audience Identity Overlaps dashboard. View identity trends and breakdowns to understand how different identity types relate within your audience, enhancing identity stitching and improving customer segmentation accuracy. Refer to the Audience Identity Overlaps guide for more details.

For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.

Data collection collection

ÃÛ¶¹ÊÓƵ Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Experience Platform Edge Network where it can be enriched, transformed, and distributed to ÃÛ¶¹ÊÓƵ or non-ÃÛ¶¹ÊÓƵ destinations.

New features

Type
Feature
Description
Tags and Extensions
ÃÛ¶¹ÊÓƵ Analytics JSON View
You can now use the ÃÛ¶¹ÊÓƵ Analytics tags extension to examine eVars, props, and event settings as JSON, which can now be included in the Web SDK extension and exported for editing. You can also upload or copy this data and store it on your device. Read the ÃÛ¶¹ÊÓƵ Analytics extension documentation for more information.

For more information, read the data collection overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from ÃÛ¶¹ÊÓƵ Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New or updated functionality

Feature
Description
Array export support generally available

All customers can now use the Add calculated field option when activating audiences to file-based destinations to export entire arrays or elements of arrays. Note that you still need to use the array_to_string function to flatten the array into a string in the target file.

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Reporting accuracy enhancements for streaming destinations
Starting with October 2024, ÃÛ¶¹ÊÓƵ is rolling out an update to increase reporting accuracy for streaming destinations. This enhancement ensures a better alignment between the Experience Platform and the destination platforms reporting.
Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count.
This enhancement currently applies to the Google Customer Match destination but will be gradually rolled out to other Experience Platform streaming destinations. Following this enhancement, users of the Google Customer Match destination may see an expected drop in their Identities failed count.
Flexible audience evaluation implications on batch audience activation
If you run flexible audience evaluation on audiences which are already set to be activated after segment evaluation, the audiences will be activated as soon as the flexible audience evaluation job finishes, regardless of any previous daily activation jobs.
This might result in audiences being exported multiple times a day, based on your actions.

For more information, read the destinations overview.

Segmentation Service segmentation-service

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New or updated features

Feature
Description
[Limited Availability]{class="badge informative"} Flexible audience evaluation
Flexible audience evaluation lets you quickly create new audiences on demand for time-sensitive communications. More information on this new feature can be found within the Audience Portal documentation.

For more information on Segmentation Service, read the Segmentation overview.

Sandboxes sandboxes

ÃÛ¶¹ÊÓƵ Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. To address this need, Experience Platform provides sandboxes that partition a single Platform instance into separate virtual environments to help develop and evolve digital experience applications.

New or updated features

Feature
Description
Sandbox tooling package sharing

You can now use sandbox tooling to easily export and import sandbox configurations between sandboxes across different organizations. There are now two categories of shared packages available:

  • Private package: Use private package sharing with organizations that have approved the sharing request from the source organization.
  • Public package: Public packages can be shared without additional approvals and are easily imported using the package’s payload.

For more information on these features, read the guide on sharing packages across organizations.

Package sharing in the sandbox tooling API
Use the sandbox tooling API to make requests to two new endpoints, /handshake and /transfer for sharing across organizations, fetching, and creating package sharing requests. An additional request has been added to the /packages endpoint to retrieve a package’s payload.

For more information on sandboxes, read the sandboxes overview.

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Use sources in Experience Platform to ingest data from an ÃÛ¶¹ÊÓƵ application or a third-party data source.

Updated feature

Feature
Description
Support for filtering standard activity entities in Marketo Engage
You can use the Flow Service API to filter standard activity entities when ingesting data from your Marketo Engage source. Read the guide on filtering Marketo standard activity data for more information.

For more information, read the sources overview.

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