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Feature

Description

Metrics-based license usage dashboard

The license usage dashboard now includes a streamlined UI with two tabs: Metrics and Products. The new Metrics tab offers a consolidated view of all trackable license metrics across your purchased products. Each metric includes an inline info icon displaying descriptions and associated products. Users can select Production or Development sandboxes, view historical usage trends in interactive charts, and export sandbox-specific data as CSV files. These updates streamline license tracking and provide clearer insights. Learn more in the license usage dashboard guide for more details.

Updated prediction frequency

The license usage dashboard now provides more accurate insights into projected consumption by updating usage predictions weekly instead of monthly. These forecasts show estimated usage over the next six weeks based on recent trends. This change allows for faster decision-making, earlier intervention, and improved license planning. See the license usage dashboard guide for details.

Updated metric descriptions in UI

Metric definitions in the license usage dashboard have been revised for clarity and consistency. You can now view updated descriptions directly in the dashboard using inline info icons next to each metric in the Metrics tab. These updates make it easier to understand how metrics are tracked and which products they apply to. See the license usage dashboard guide for more details.

Destination

Description

Use the Demandbase People connection to activate profiles for your Demandbase campaigns for audience targeting, personalization, and suppression.

Use the Bombora connection to activate profiles for your Bombora campaigns for audience targeting, personalization, and suppression, based on account audiences.

Airship Attributes upgrade

Starting March 25, 2025, you can see two Airship Attributes cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Airship Attributes destination connector has been renamed to (Deprecated) Airship Attributes and a new card with the name Airship Attributes is now available to you.
Use the Airship Attributes connection in the catalog for new activation data flows. If you have any active dataflows to the (Deprecated) Airship Attributes destination, they will be updated automatically, so no action is required from you.
If you are creating dataflows through the , you must update your flow spec ID and connection spec ID to the following values:

• Flow spec ID: a862e0be-966e-4e5a-80d3-1bb566461986
• Connection spec ID: 594bc002-4a47-49b7-8a98-ac0d21045502

Feature

Description

Starting with March 2025, ÃÛ¶¹ÊÓƵ is rolling out an update to increase reporting accuracy for streaming destinations. This enhancement ensures a better alignment between the reporting in Experience Platform and the destination platforms.
Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count.
This enhancement applies to all streaming destinations.
Following this enhancement, users of streaming destinations may see an expected drop in their Identities failed count.

When exporting data to the Amazon Kinesis, HTTP API, Azure Event Hubs, and ÃÛ¶¹ÊÓƵ Target destinations, you can now select map-type fields for export in the mapping step of the activation workflow.

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Feature

Description

Bombora Intent

The Bombora Intent source is now availale in the sources catalog. Use this source to:

• Integrate Bombora’s Company Surge Intent data to identify accounts actively researching your products or services.
• Prioritize in-market accounts to create precise segments and execute hyper-targeted ABM campaigns, ensuring your marketing efforts focus on those account most likely to convert.
• Leverage intent-driven strategies to optimize ad spend, boost engagement, and maximize ROI.

For more information, read the guide on connecting your Bombora account to Experience Platform.

Demandbase Intent

The Demandbase Intent¸ source is now availale in the sources catalog. Use this source to:

• Integrate Demandbase’s Account Intent data to identify high-interest accounts based on real-time engagements.
• By prioritizing the strongest intent signals, you can create precise segments and deliver hyper-targeted campaigns to ensure that your marketing efforts focus on accounts most likely to convert.
• Activate intent-driven strategies to enable optimization of ad spend, increased engagement, and higher ROI.

For more information, read the guide on connecting your Demandbase account to Experience Platform.

Feature

Description

Enhancements to the Google Ads source

You can now use the Google Ads source to ingest aggregate data. You can use the Google Ads Query Builder to specify the attributes, segments, and resources that you want to ingest to Experience Platform. For more information, read the guide on connecting your Google Ads account to Experience Platform.

Enhancements to the Microsoft Dynamics source

You can now specify the primary key of a given Microsoft Dynamics table when exploring the contents and structure of your data. Use this feature to optimize your queries with the Microsoft Dynamics source. For more information, read the guide on connecting your Microsoft Dynamics source to Experience Platform using the API.

Support for API key authentication in Self-Serve Sources (Batch SDK)

You can now use API key authentication as an authentication type when integrating a new source with Self-Serve Sources (Batch SDK). For more information, read the guide on configuring your auth spec in Batch SDK.

Support for attribute-based access control in sources

You can now use attribute-based access control functions against your sources dataflows. Read the following guides for more information:

• Apply labels to your sources dataflows using the API
• Apply labels to your sources dataflows using the UI.