Create a display ad experience
This tutorial demonstrates how to generate branded display ad experiences using GenStudio for Performance Marketing Create (paintbrush icon in the left navigation area).
To design a compelling display ad experience, it is recommended that you add guidelines to GenStudio for Performance Marketing and review the basics of writing prompts before you begin.
Choose a template
To create a display ad experience, use an available template to provide the framework for your content. See Best practices for templates for information about supported display ad dimensions.
To choose a display ad template:
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In Create, click Display ads in the “What do you want to create today?” section.
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Use the search option, adjacent to Filter, to find a specific display ad template.
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In the Select template view, click on a display ad template.
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Click Use.
The Canvas, which serves as the central hub for content creation, is displayed.
Add parameters
Adding guidelines and assets in Parameters in the prompt drawer supercharges the content generation process and is an integral preparatory step for generating a display ad experience.
If you are using a template with pre-defined guidelines—Brands, Personas, or Products—these guidelines apply to your variants. You can change them if desired.
To add parameters and assets:
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Click the Parameters icon to expand the prompt drawer.
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In the Parameters section, select guidelines—Brands, Personas, and Products—to inform content creation.
If there are no brands, personas, or products available from these menus, add guidelines to your GenStudio for Performance Marketing.
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To add content to be used in the experience and to influence content generation:
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Click Select from Content to select assets (images) from your Content repository, filter and select one or more images.
To use assets from a connected AEM Assets Content Hub repository, choose a repository from the Location dropdown menu. Filter and select one or more images.
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Or, drag and drop assets into the Select from Content section to upload one or more new assets.
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Click Use.
When you are finished adding parameters, collapse the prompt drawer by clicking the Parameters icon again.
Enter a prompt
After guidelines are selected, craft a prompt using natural language to start generating content for your new display ad experience. To enhance the quality of the generated display ad experiences, it is crucial to craft detailed and descriptive prompts.
See Write effective prompts to learn more about writing prompts.
To enter a prompt:
- Enter a prompt in the “Describe the experiences you want to generate” prompt box.
- Click Generate.
By default, four variations—fueled by the prompt, guidelines, and content you added—are generated and shown in the Canvas.
Revise generated variants
Before selecting what to send for approval or publishing to Content you can edit display ad sections and text fields, or delete a generated variant.
To revise generated variants:
- To edit the display ad draft name, click into the Untitled Draft title at the top of the Canvas and enter a new title.
- To manually edit a display ad, double-click into any of the display ad sections or fields (such as the subject line, header, or body copy) and edit as needed.
- To regenerate a section of a variant, click an editable text field and use the Suggested edits options or enter a new prompt in the Generate new text section and click Generate.
- To add or swap images in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the Swap from content icon.
- To add a link to an image in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the link icon.
- To change the size and aspect ratio of the ad, click the Resize button (box with a button icon on the left side of the Canvas) and select a new size and aspect ratio to apply to all variants. The variants are duplicated and resized.
- To crop or reposition images, hover over the image, click the crop icon that appears, and adjust the image size and placement. Click Apply.
Submit generation feedback
To submit feedback about the quality of the generation output, click the options icon (three dots) and select Good output or Poor output.
Verify content check alignment
To optimize the generated variants and ensure strict adherence to brand identity, platform guidelines, and accessibility standards, leverage the power of the Content check panel. This panel displays comprehensive content check details and illuminates improvement areas.
To perform content checks on a variant:
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Click the Content check panel icon in the right action bar to open the Content check panel. View a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.
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Manually revise variants to ensure your variants are closely aligned with the performed content checks.
See Brand validation.
Get reviews and approvals
Use the Approvals panel, accessible as an icon on the right action bar of the Canvas, to obtain reviews, track review comments, and get approvals from stakeholders.
To obtain reviews and approvals:
- Launch an approval request to solicit an approval of drafted display ad experiences.
- Remove or add reviewers during the review process.
- Access the content for review and view the requests for revision.
- Edit the drafts per review comments and publish your display ad experiences.
Publish and export experience
To make the generated display ads available for current and future use, publish it to Content and export it for use in your marketing campaigns.
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To publish your new display ad experience(s), click Publish in the top toolbar, or within the approvals flow.
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Select Campaigns and add More details if desired.
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Click Publish.
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To export your new display ad experience(s), click Export in the top toolbar.
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Select the format—HTML and images, PNG, or JPG—and click Export.
Exported HTML should be placed within a predefined web property, like a template or
divcontainer. Without these set dimensions, images may appear distorted when viewed independently.
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See Content.