GenStudio for Performance Marketing Create
GenStudio for Performance Marketing Create leverages the power of ÃÛ¶¹ÊÓƵ GenAI to empower marketers and distributed teams to create high-performing, on-brand experiences.
The Create home is organized into channel sections—Owned media, Paid media, and Content—and a Recents section that displays all your recent drafts and published content. Each channel section enables the creation of content for that specific set of channels. For instance, go to the Owned media section to begin creating an email or banner.
With Create, you can generate content for the following channels:
Along with the power of guidelines—Brands, Products, and Personas—Content, Campaigns, Reviews and Approvals, Activation, and Insights, Create facilitates the creation of impactful brand-aligned marketing content.
Editors and system managers have full access to Create. See User roles and permissions for detailed role access information.
Create use cases
GenStudio for Performance Marketing enables marketers to create new marketing content. In this use case, use defined guidelines and inspiration images to inform the creation of brand-aligned content.
Create capabilities
Create integrates various components of GenStudio for Performance Marketing to assist users in generating content.
Templates
After you select which channel you want to produce in the What do you want to create today? section, you can access brand-approved templates for use in content generation. Use templates to jump start the content creation process and stay aligned with a defined brand identity.
Templates are uploaded and stored in Content and are accessible in Create.
Parameters
In the prompt drawer, you can add Parameters such as Brands, Products, and Personas (guidelines) and Content (assets) to shape the generated experience.
These added parameters inject guidelines and assets into the generation process, ensuring that the content is customized to align with a brand’s comprehensive identity. It is recommended to add guidelines to your GenStudio for Performance Marketing and use them during the content generation process, as they greatly enhance the creation of suitable on-brand content.
Content—uploaded or added image assets—in Parameters are used in generated variants and inform the copy content (text) generated for variants. You can upload assets or select assets already present in Content or in any connected AEM Content Hub repositories.
Prompts
Crafting effective prompts is an important part of the generation process in Create.
To create AI-generated content, enter a descriptive prompt that describes the context or experience you intend to generate, along with guidelines and Parameters, in the prompt drawer and click Generate.
Content checks
GenStudio for Performance Marketing conducts content checks against brand guidelines, platform guidelines, and accessibility standards on each variant to ensure it meets the utmost in Brand, platform, and accessibility standards. Content check information is available for any generated content, indicating its compliance with comprehensive content checks and coherence between text and images. You can use this information to revise or improve your generated experience to better align with your brand.
Reviews and approvals
Solicit reviews, track review comments, and obtain approvals during the creation process with built-in Reviews and approvals functionality.
After you are done generating content variations, send your drafts for approval by stakeholders so they can be saved to Content and implemented in marketing efforts.
Drafts
In the Recent work section of Create, access and manage all recent drafts. View and complete your previous work to ready it for publishing to Content or exporting for use.
Drafts in progress are automatically saved. When you navigate back to the Create home, the Recent work section is updated with your most recent drafts. Each draft in this section displays a status, such as Draft or Approved.
Click the sorting icons (grid or table) to display Recent work items in either a grid or table view.
Manage variants
GenStudio for Performance Marketing allows comprehensive control over sections of individual variants.
You can revise sections of a single variant, re-generate the content of individual sections and use suggested edits to improve the message, size assets, and more, all within the Canvas.