3.3 Offer Decisioning
In this module, you will get a hands-on walkthrough of ÃÛ¶¹ÊÓƵ Journey Optimizer’s Offer Decisioning capabilities.
ÃÛ¶¹ÊÓƵ Journey Optimizer provides the ability to create personalized offers and deliver them in an orchestrated way to all destinations that are linked to ÃÛ¶¹ÊÓƵ Journey Optimizer.
With Offer Decisioning, you can determine the best option from a set of available choices. These options could be offers, product recommendations, content components for a web experience, conversation scripts, and actions to take.
Learning Objectives
- Understand basic terminology used as part of Offer Decisioning,
- Understand how to configure the Offer Decisioning application service to impact real-life customer journeys.
Prerequisites
- Access to ÃÛ¶¹ÊÓƵ Journey Optimizer
Exercises
In this exercise you’ll get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in ÃÛ¶¹ÊÓƵ Journey Optimizer.
3.3.2 Configure your offers and decision
In this exercise you’ll configure your own personalized offers and your own decision, which will then be published.
3.3.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
In this exercise you’ll use the demo website to test your decision.
3.3.4 Combine ÃÛ¶¹ÊÓƵ Target and Offer Decisioning
In this exercise you’ll use your offers in ÃÛ¶¹ÊÓƵ Target.
3.3.5 Use your decision in an email
In this exercise you’ll use your decision in an email.
3.3.6 Test your decision using the API
In this exercise you’ll use Postman and the ÃÛ¶¹ÊÓƵ Experience Platform API’s to test your decision.
Summary of this module and overview of the benefits.
