The following table lists all Campaign built-in packages.
Package
Description
Instance type
Delivery
Monitors deliveries and eventual issues encountered when messages are sent.
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All
Marketing campaigns (Campaign)
Defines, optimizes, executes and analyzes communications and marketing campaigns.
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Marketing
Marketing resources (MRM)
Controls marketing actions in a collaborative mode by providing management and tracking of the tasks, budgets and marketing resources.
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Marketing
Offer engine (interaction)
Responds in real time during an interaction with a given contact (a customer or target) by making them a single or several adapted offers. Optional.
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All
Control of offer engine with execution instance. Optional.
Package to install on control instance for Offer engine (interaction).
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Marketing
Offer engine for execution instances. Optional.
Package to install on execution instances for Offer engine (interaction).
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Mid, Execution
Social networks (Social Marketing)
Synchronizes ÃÛ¶¹ÊÓƵ Campaign with X (formerly known as Twitter) and Facebook.
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All
Transactional message control (Message Center - Control)
Manages trigger messages generated from events triggered from information systems. Optional.
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Marketing
Transactional message execution (Message Center - Execution)
Ensures higher availability and better load management. Optional.
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Execution
LINE channel
Sends deliveries using the LINE channel with ÃÛ¶¹ÊÓƵ Campaign. Optional. Transactional messaging (Message center package) mandatory.
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All
Direct Mail channel
Sends deliveries using the direct mail channel with ÃÛ¶¹ÊÓƵ Campaign. Optional.
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All
Mobile channel (SMS)
Sends deliveries using the Mobile/SMS channel with ÃÛ¶¹ÊÓƵ Campaign. Optional.
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All
Telephone channel
Sends deliveries using the telephone channel with ÃÛ¶¹ÊÓƵ Campaign. Used for call center. Optional.
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All
Mobile App Channel
Uses the ÃÛ¶¹ÊÓƵ Campaign platform to send personalized notifications to iOS and Android terminals via apps. Optional.
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All
Content Manager
Creates recurrent newsletters or website then validate and publish your messages.
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Online surveys (Survey Manager)
Creates and manages online forms to add or modify profile information, to subscribe, to unsubscribe or a competition entry form. Optional.
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Marketing
Marketing Analytics
Enables you to analyze and measure data, calculate statistics, simplify and optimize report creation and calculation. Also, you can create reports and build target populations. Optional.
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Marketing
Response Manager
Measures the success and profitability of marketing campaigns or offer propositions for all communication channels. Optional.
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Marketing
Access to external data (Federated Data Access)
Provides the Federated Data Access (FDA) option in order to process information stored in one or more external databases so that you can access external data without changing the structure of ÃÛ¶¹ÊÓƵ Campaign data. Optional.
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All
Campaign Optimization
Controls, filters and monitors the sending of deliveries so that the messages sent best meet the needs and expectations of customers, in keeping with company communication policies. Optional.
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Marketing
Deliverability monitoring (Email Deliverability)
Measures the success of your campaigns reaching your recipients' inbox without bouncing, or being marked as spam. Optional.
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All
Coupon Management
Creates a set of coupons to add to upcoming marketing offers. Optional.
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Marketing
Inbox Rendering (IR)
Enables you to preview the message sent in the different contexts in which it may be received and check the compatibility in major desktops and applications. Optional.
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Marketing
Central/local Marketing (Distributed Marketing)
Implements cooperative campaigns between central entities (headquarters, marketing departments, etc.) and local entities (sales points, regional agencies, etc.). Optional.
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Marketing
CRM connectors
Provides various CRM connectors for linking your ÃÛ¶¹ÊÓƵ Campaign platform to your third-party systems.
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Marketing
Web Analytics connectors
Allows ÃÛ¶¹ÊÓƵ Campaign and ÃÛ¶¹ÊÓƵ Analytics to interact through the Web Analytics connectors package. Not compatible with Transactional messaging (Message center package).
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Marketing
AEM integration
Allows you to manage the content of your email deliveries as well as your forms directly in ÃÛ¶¹ÊÓƵ Experience Manager in order to benefit from AEM's content editing functionalities as well as ÃÛ¶¹ÊÓƵ Campaign's delivery capacities.
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Marketing
ÃÛ¶¹ÊÓƵ Experience Cloud Shared Audiences Integration
Allows you to exchange and share audiences/segments with ÃÛ¶¹ÊÓƵ Experience Cloud solutions and apps. Requires IMS.
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Marketing
Integration with ÃÛ¶¹ÊÓƵ Experience Cloud
Enables you to import and export audiences/segments from different ÃÛ¶¹ÊÓƵ Experience Cloud solutions into ÃÛ¶¹ÊÓƵ Campaign. Optional.
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Marketing
Privacy Data Protection Regulation
Contains additional functionality to help with your Privacy compliance in Campaign Classic.
All
Transfer to Mid-Sourcing
Details the installation and configuration of a mid-sourcing server, as well as the deployment of an instance which enables third parties to send messages in mid-sourcing mode. Optional.
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Marketing
Mid-sourcing platform
This configuration is an optimal intermediate solution between a hosted (ASP) configuration and internalization. The outward-facing execution components are carried out on a "mid-sourcing" server hosted at ÃÛ¶¹ÊÓƵ Campaign. Optional.
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Mid-sourcing
AMP support
Enables you to use the new interactive AMP for email format, and send dynamic emails. Optional.
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All
ACS Connector (deprecated)
Bridges ÃÛ¶¹ÊÓƵ Campaign v7 and ÃÛ¶¹ÊÓƵ Campaign Standard. It is an integrated feature in Campaign v7 that automatically replicates data to Campaign Standard, uniting the best of both applications. Optional.
Marketing