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Get started for marketers

This guide gives an overview of the key functionality of Campaign v8. It is for marketers migrating from Campaign Standard to Campaign v8.

You can access ÃÛ¶¹ÊÓƵ Campaign v8 via the client console or the Web User Interface. The web interface lets you create, manage and execute key marketing actions.

NOTE
ÃÛ¶¹ÊÓƵ Campaign Web user interface releases operate on a continuous delivery model, which allows for a more scalable, phased approach to feature deployment. Please check the Release Notes regularly for the latest updates.

Access and Explore the Campaign Web User Interface

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Find help and guidance

ÃÛ¶¹ÊÓƵ Campaign Web User Interface Documentation

Create and manage profiles and audiences

Manage audiences

The general concept of creating and managing audiences in Campaign v8 is the same as in ÃÛ¶¹ÊÓƵ Campaign Standard.

  1. Learn how to access, manage, and explore profiles using the Campaign Web User Interface.

    See Get started with Profiles for more information.

  2. Learn how to build and manage audiences, how to select audiences for a delivery, and define control groups.

    See Get started with Audiences for more information.

  3. Create and manage test profiles

Manage subscriptions

Use ÃÛ¶¹ÊÓƵ Campaign Web to manage and create your services such as newsletters, and to check the subscriptions or unsubscriptions to these services. Learn more:

Create and manage Cross-channel Campaigns and workflows

Campaign flow

Create a campaign

Create a workflow

  1. Understand how workflows work and how to create a targeting workflow.

  2. Work with workflow activities

  3. Guardrails and limitations for workflows

Create and manage deliveries

Email delivery

Learn how to create an email delivery from scratch, define the audience, design the content, simulate preview, and send a proof.

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  1. Design and define content

    Understand how to navigate the Email Designer. Learn how to structure and design an email from scratch, how to personalize, and test your email.

    Learn how to create an email by uploading HTML, how to make it compatible with the Email Designer and how to convert it to a template.

  2. Preview and test

    Learn how to preview email message content and personalization, send test deliveries (proofs) and check the email rendering in popular desktop, mobile and web-based clients.

  3. Send email and check logs

SMS delivery

Create and manage push notifications

ÃÛ¶¹ÊÓƵ Campaign v8 supports both Androidâ„¢ and iOS Push Channel. To transition existing workflows and deliveries that are using the Push Channel, please connect with your ÃÛ¶¹ÊÓƵ Campaign Transition Manager.

Direct mail

Delivery best practices

Create and manage landing pages

Content management

Send deliveries

Reporting

ÃÛ¶¹ÊÓƵ Campaign offers three different reports:

Integrations

ÃÛ¶¹ÊÓƵ Experience Manager

Other

The following integrations are available from the ÃÛ¶¹ÊÓƵ Campaign client console, and not yet available in the Campaign Web User Interface. Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these integrations:

  • ÃÛ¶¹ÊÓƵ Analytics data usage and KPI sharing. Learn more
  • Audience sharing with ÃÛ¶¹ÊÓƵ Experience Cloud (ÃÛ¶¹ÊÓƵ Audience Manager). Learn more
  • Integration with ÃÛ¶¹ÊÓƵ Target. Learn more
  • Integration with ÃÛ¶¹ÊÓƵ Experience Cloud Triggers. Learn more
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