۶Ƶ Experience Platform release notes
Release date: July 27, 2022
Updates to existing features in ۶Ƶ Experience Platform:
Dashboards dashboards
۶Ƶ Experience Platform provides multiple dashboards through which you can view important information about your organization’s data, as captured during daily snapshots.
Account Profiles dashboards
The Account Profiles dashboard displays a snapshot of unified account information from the multiple sources across your marketing channels and the diverse systems that your organization currently uses to store customer account information.
Updated features
See the Real-Time CDP, B2B Edition overview to learn more about available B2B features, or the end-to-end tutorial To learn more about how account profiles are created as part of the B2B workflow.
For more information on the widgets available to visualize your account profile related metrics, see the account profiles widgets documentation.
Profile dashboards
The Profiles dashboard displays a snapshot of the attribute (record) data that your organization has within the Profile store in Experience Platform.
Updated features
For more information on the Profiles dashboard, see the Profiles dashboards overview.
Destinations dashboards
The Destinations dashboard displays a snapshot of the destinations that your organization has enabled within Experience Platform.
Updated features
To learn more about the Destinations dashboard, see the the Destinations dashboard overview.
Data collection collection
۶Ƶ Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the ۶Ƶ Experience Platform Edge Network where it can be enriched, transformed, and distributed to ۶Ƶ or non-۶Ƶ destinations.
New features
Permissions for datastreams are also now managed through Admin Console under the card for ۶Ƶ Experience Platform, improving security over the previous method of setting these permissions manually for each user.
For more information, please see the data collection overview.
Data Prep data-prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
Updated features
upsert_array_append and upsert_array_replace to update arrays and objects when streaming upserts to Profile. See the Data Prep mapping functions guide for more information.To learn more about Data Prep, see the Data Prep overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from ۶Ƶ Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated features
The file export is triggered immediately and it picks up the latest results from Experience Platform segmentation runs.
Contact your ۶Ƶ representative for access to this functionality.
New destinations
The Marketo Engage destination update allows you to streamline the static list creation process with automation and enable users to bring in additional fields on their Leads. See more information on the enhancements in Marketo V2 below:
- In the Schedule segment step of the activation workflow, in Marketo V1, you needed to manually add a Mapping ID to successfully export data to Marketo. This manual step is not required anymore in Marketo V2.
- In the Mapping step of the activation workflow, in Marketo V1, you were able to map XDM fields to only three target fields in Marketo:
firstName,lastName, andcompanyName. With the Marketo V2 release, you can now map XDM fields to many more fields in Marketo. For more information, read supported attributes in Marketo V2.
This destination is currently in Beta. The documentation and functionality are subject to change.
This destination is currently in Beta. The documentation and functionality are subject to change.
For more general information on destinations, refer to the destinations overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into ۶Ƶ Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
New features
A new industry filter has been added to the Schemas UI to help you browse healthcare-related components when building custom schemas.
New XDM components
For more information on XDM in Platform, see the XDM System overview.
Real-Time Customer Data Platform B2B Edition b2b
Built on Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP B2B Edition is purpose-built for marketers operating in a business-to-business service model. It brings together data from multiple sources and combines it into a single view of people and account profiles. This unified data allows marketers to precisely target specific audiences and engage those audiences across all available channels.
New features
For more information, see the document on lead to account matching. For instructions on how to configure lead to account matching, see the Account profile UI guide.
For more information, see the document on predictive lead and account scoring. For information on how to manage your scores, see the guide on managing predictive lead and account scoring in Real-Time Customer Data Platform, B2B Edition.
For a guide on how to monitor profile enrichment, see the document on monitoring profile enrichment in the UI. To learn more about Real-Time CDP B2B Edition, see the Real-Time CDP B2B overview.
Real-Time Customer Profile profile
۶Ƶ Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.
com_adobe_aep_profile_region_dataset is marked as true. This may show a drop in the “Addressable audience” metric in the license usage dashboard and may show a drop in the “Profile count” metric in the Profile dashboard, since these metrics included leftover edge attribute fragments prior to this release.To learn more about Real-Time Customer Profile, including tutorials and best practices for working with profile data, please begin by reading the Real-Time Customer Profile overview.
Sources sources
۶Ƶ Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as ۶Ƶ applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New features
To learn more about sources, see the sources overview.